With SEO, slow, and steady wins the race. Search engine optimisation is a slow and steady process and it can take time. No results come instantly it can take up to 6 months to see any drastic improvement in your website rankings. It can take years to build up the authority of a domain and the rankings of some pages. There is no shortcut that can be taken and there are rules that must be followed. The main goal of SEO is to get your website pages ranking higher in search engines such as Google. SEO takes persistence, dedication, time, and creativity. That’s why it is important to hire a professional search engine optimization agency. Nothing happens overnight. Here are some helpful tips to get your website ranking globally.
An essential way to boost traffic is SEO globally. It can help brands bring their products and website to the market at a global rate. If you are looking to increase your business traffic and sales, well you might want to consider international or global SEO. Globally ranking your website will help you extend and grow your reach to an international audience. Your reach will drastically increase. Global SEO can allow your website to reach international markets.
Keyword Translations
Keyword translation helps in the augmentation of your international SEO. When you are translating content on your website, with those languages and specific keywords you just conduct keyword research. Some of the languages in some countries may not be popular so this will guide you in finding the correct campaign keywords.
Keyword research is so important. Do your research before you start any SEO campaign. To conduct keyword research at a global basis you will need to take into consideration the following:
- The chosen keywords search volume in all countries
- Defining your business service into one or two words
- Who is your competition in all countries?
- For multilingual websites, always make sure that the keyword you have chosen to research aligns with search intention and a native’s language.
- Any currently established rankings your website holds in all countries
There are several different tools that will allow you to check these on an individual basis.
Relevance is key
The main priority is to make sure you have content in relevance to the global market. It should have some value for your global audience. An article that provides positive relevant information to other countries is more unique. All countries have different needs but finding out how to fill them is the key to a successful SEO campaign.
Create separate URL’s and pages
For global SEO, separate URL’s and pages must be created for every country. This way it will allow you to target each country separately. You must create sub-directories or sub domains. The customers will get a personalised feel for all the countries.
There are several URL structures webmasters which can employ to target a country with their websites. They include a subdomain, a gTLD with language parameters, country code top level domain, using a different domain name, and a subdirectory.
Some search engines can interpret URL structures differently, so each technique has cons and pros, including the resources required to maintain and implement them.
Get backlinks
You must obtain global backlinks of high quality from dependable sources otherwise SEO would be nothing without links. It is important to obtain links for authority increasing from educational, national brand websites, and government. Study your competitors and this will help you understand the link building activity and your business will build the same capital. Websites can vary from each other; you must have solid links in place before you duplicate your website entirely. Find ways to build links from the language or country you are localising in ways for you to achieve positive results. Maybe look at using translators to build links for your new pages.
Go further than Google
Most people know Google dominates the search engine market, but there are still several other search engines that help you get more business and rank globally. Search engines such as Yahoo, Bing, Yandex, and more. These search engines listed here are also very useful to position yourself to other markets and get customers that others are ignoring to come to you.
Become authoritative
Ranking becomes more competitive at a global level and scale. The shorter your keywords are, the more results are going to show for them. This means you have overtaken more websites to reach the first page globally. It is important to take into consideration a content creation strategy such as a blog. Creating and writing a blog will help boost rankings for long tail keywords which are a lot easier to rank then short keywords. Long tailed keywords with optimised posts can bring traffic to your website which brings customers to your website.
The potential of going global with SEO will be your biggest opportunity to gain more sales and more traffic to your site. It can be trickier for some of the bigger and more potential websites but a great investment once it is done correctly. The golden rule to SEO is to follow the rules and the results will improve drastically over time. Always do your research, learn, adjust, and repeat the steps. Search engine optimisation might break or make your site, but the investment into a marketing campaign will have a huge benefit for your business online therefore bringing traffic and revenue to your company.